Anna Shears MSc, EMCC
Positive Psychologist • Accredited Coach • Consultant
Whether you are a high achiever battling self doubt or a team striving for greater collaboration, I help you move from performing on the surface to succeeding in reality, both personally and professionally.
What I See Most Often
High performers who:
→ Achieve results yet question if it is enough.
→ Lead teams that deliver but lack true collaboration.
→ Hold themselves to standards so high it drains their energy.
→ Absorb the strain whilst team tensions go unspoken.
What I Do
You do not need another quick fix. You need space, insight and evidence based tools so that:
→ You feel grounded, confident and proud of what you achieve.
→ Your leaders inspire with clarity and presence.
→ Your team is resilient and high performing.
→ Your organisation sees performance and wellbeing rise together.
How I Do It
→Positive psychology: Using evidence based tools to build confidence, resilience and lasting wellbeing.
→Coaching: One-to-one and executive coaching to overcome imposter feelings and lead with clarity. Creating space to reconnect with who you are and what you want next.
→Consulting: Diagnostics, away days and leadership development for high-performing teams. Building cultures where wellbeing and performance rise together
If you are ready to make a change, this is where it begins.
I work with high-performing individuals and teams to strengthen trust, unlock collaboration, and embed lasting change.
With over 25 years of leadership and policy experience, including senior roles at the Department of Health and Social Care, I have advised Ministers in Parliament, led national engagement programmes, and supported transformation across healthcare and corporate sectors.
I also understand the personal cost of high performance. Having once lived behind the mask of “I’m fine,” I know how it feels to appear successful while questioning yourself inside.
My work now combines the evidence of positive psychology with the belief that success should not come at the cost of wellbeing. Clients describe me as calm, gifted, and quietly transformational.
My experience of domestic abuse in early adulthood informs the compassion I bring to my work. I’m proud to support IDAS as an Ambassador, championing the importance of safety, voice, and respect for women and young girls.
Outside of work, I love being outdoors, cold water dips, sound baths, family time and house music, so I’ve no plans to hang
up my dancing shoes anytime soon!
25+
Years Working with Senior Leaders
10+
Years Immersed in Positive Psychology
Positive Psychology.
Purpose
Define what truly matters, aligning decisions, actions, and goals with your values.
Clarity
See challenges clearly, focus on priorities, and make confident decisions.
Alignment
Lead with your strengths so you and your teams perform at your best.
Impact
Step into influence, communicate with authority, and recognise your achievements.
Focus
Maintain balance and focus, even under pressure.
Connection
Build meaningful connections & stronger collaboration in your teams.
Resilience
Recover quickly from setbacks, adapt to change, and sustain performance.
Authenticity
Trust your capabilities, own your success, and create lasting impact.
CLIENT TESTIMONIALS
Office
the authentic imposter co. ®
PO Box 102, Tadcaster, North Yorkshire,
LS24 0BW
The Imposter Reset