When did feeling 'fine' become your new normal?

You used to feel lit up. Now you are just functioning. The plates keep spinning but at what cost?

Even on your best days you:

  • Wonder when success will actually feel satisfying.

  • Are praised by others but still wrestle with self-doubt.

  • Keep it together on the outside but know something has to change.

  • Lead, deliver, achieve—yet feel strangely disconnected from yourself.

    You’re not broken. You have just been performing for so long, you forgot what it feels like to just be you.

    You don't need a new strategy. You need to come back to yourself.

    This isn’t about becoming the “old you.” It is about becoming the real you, the version who no longer hides behind the mask of high standards, overwork, or a polished image just to feel safe.

It starts with one decision: to stop settling for a version of success that leaves you empty.

If you are ready to lead from who you really are - this is where it begins.

About Me

HELLO

Im Anna Shears, a qualified Positive Psychologist (MSc), accredited Coach Practitioner (EMCC) and consultant.

You’d never have guessed from the outside.

On paper, I looked like the woman who had it all together. A respected leader with a 17-year career shaping healthcare policy, advising Government ministers and national decision-makers. Driven, capable & always reliable.


But privately, I was carrying something no one could see - a deep sense of feeling unworthy from a lifetime of overachieving to outrun the voice that said, “You’re not enough.”

Therapy helped name it: "high-functioning depression", rooted in abandonment trauma and five years of domestic abuse in my earliest relationship.


And positive psychology? That helped me

change what I had normalised for too long. It gave me the tools to rebuild my self-worth from the inside out. Not with affirmations or toxic positivity, but with science-backed strategies that actually work.

Today, I’m a Positive Psychology Coach helping successful women who secretly feel like frauds reclaim their voice, identity, and emotional wellbeing - without burning down the life they worked so hard to build.

My clients don’t want fluff, they want results that feel like relief. I help them finally believe the praise they receive. To quiet the overthinking, to stop chasing external validation and to come back home to who they are. This is not about being “the old you.” It is about becoming the version of you that no longer needs a mask, so they can feel proud of who they are - not just what they do.


When I’m not coaching, you’ll find me being a wifey, proud mum, dancing to house music or booking my next holiday. Because I believe you are never too old to have fun!

Much love, Anna x

25+

Years Working with Senior Leaders

10+

Years Immersed in Positive Psychology

UNLOCK YOUR MINDSET

What can I help you achieve:

Using the power of positive psychology?

Purpose

You stop doubting yourself and step into who you are here to be.

Clarity

You know what you want and you stop second-guessing how to get it.

Alignment

You lead with your strengths and finally feel like you again.

Confidence


You stop playing small and feel energised by what is possible.

Calm

You quieten the chaos and reclaim control of your time and energy.

Support

You stop doing it alone & are connected to others who inspire you.

Resilience

You bounce back faster and stop seeing setbacks as signs you are not good enough.

Self Belief

You feel proud, worthy and grounded in who you are.

Believe In The Magic

Of Your

Own Potential.

Want to receive regular life learnings and positive psychology inspired tips?

Sign up to my email list below

UNLOCK YOUR MOMENTUM.

Your mindset is the foundation of success in your life & business.

I can show you how.

£1997*

THE UNMASKED METHOD ™

POSITIVE PSYCHOLOGY COACHING.

For high-achieving women who have everything—except peace of mind.

A 3-month transformational coaching programme designed to shift the way you see yourself forever.

In our work together you will:

  • Stop performing and start feeling like yourself again - no mask required.

  • Rewire the beliefs that keep you stuck in self-doubt - even when you’re winning.

  • Build calm, confident resilience so setbacks do not spiral into shame.

  • Feel proud of the life you have created and finally believe you deserve it.

* Corporate costs vary

THE UNMASKED METHOD ™

POSITIVE PSYCHOLOGY COACHING.

Does any of this sound familiar?

  • You look successful on the outside but feel like you are barely holding it together.

  • You have built success by being the strong one, the one who always has it handled.

  • You are tired of constantly questioning your worth, even when others praise you.

  • You feel stuck in a cycle of high standards, overworking and self-criticism.

  • You want change but fear what might fall apart if you stop performing.

  • You secretly wonder, “When will I finally feel like I’m enough?”

UNLOCK YOUR MOJO

What They Say...

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